In our multi-tasking world, few of us sit down at our computers to watch online videos. In fact, 75% of all video plays are on mobile devices rather than desktops or laptops.
And since we’re watching these videos while we’re on-the-go, a huge number of them are watched with no sound. At work, on the bus, in line at the grocery store — a full 85% of Facebook videos are watched in silent mode.
Adding subtitles is key if you’re going to get your message to the majority of your video viewers. But there are performance benefits to adding them as well. We’re going to dig into all the reasons why subtitles are a necessity — and how to add them to your videos.
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I’m Nick and I’m the owner and Chief Bottle Washer at Traxxon Digital Marketing. We help businesses increase their sales and profits using the Internet.
I’ve been doing this digital marketing thing full-time since 2002 (that’s 74,000 hours in the trenches, testing, tweaking and improving online marketing strategies and tactics – I did the math!)
I’ve authored or co-authored 8 books on different aspects of digital marketing which have been recommended by organisations such as the Chartered Institute of Marketing.
Businesses hire me and my team to come up with traffic and conversation strategies using a combination of Media Buying, Search Engine Optimisation and Social Media Marketing. So if that’s you, get in touch and maybe we can help.