Giving gifts to professional contacts can be a fraught endeavor. A bottle of wine? Maybe she doesn’t drink. A gift card? How impersonal. But a book? Books can be just the right balance. They tell your contact or colleague that you put some thought into their gift, but they’re not overly personal. And if the…Read More
The holiday season isn’t just approaching — it’s here. If you haven’t started planning out your marketing strategy for Q4, it’s time to get going! With the mad crush by marketers and advertisers to make the most of these prime shopping months, it can be hard to stand out. No single solution will make all…Read More
Considering whether to tap into Facebook Stories to market your business? The time is now! Even though the “Stories” feature was created by Snapchat several years back, Facebook seems to have made it their own, and with 2.7 billion monthly users (active users, I might add), the audience is too big to ignore. What are…Read More
Every business, large or small, wants to grow. But growing too fast can put a strain on your company’s financial, operational, and personnel resources. The result could be a disaster for the future of your business. After all, ⅔ of the fastest-growing companies fail! Give your company a chance to be in the ⅓ that…Read More
Google Reviews are an important factor in business success and popularity, but not enough businesses are giving them the attention they deserve. Despite their pivotal role in helping a customer to pick a business, they are often neglected by the businesses themselves. So why do you need to focus on getting Google Reviews for your…Read More
What are Micro-Influencers? Micro-influencers are people with a distinct social media presence, typically between 1,000 and 50,000 followers, in a given niche. They know a lot about their area or field of influence and people look to them for recommendations and advice about what matters and what to purchase. Since micro-influencers resemble more of a…Read More
As the old saying goes, people buy from people they trust. But how do you establish and maintain trust? Here are five ways that you are completely in control of each day. Look Like A Pro Like it or not, in this world looks matter. A professional appearance instills confidence in the customer that you…Read More
In today’s business world, content is an important, scalable way to educate, entertain, and deepen the relationship between you and your prospects and customers. You need a constant stream of content to keep you connected with your audience, but how can you do that all while focusing on running your business? It’s easy. Simply start…Read More
Just about every smart entrepreneur and marketer is creating content now, which means you have more competition than ever for the attention of your audience. That’s why it’s critical to keep in touch with which content formats are currently getting the highest engagement so you can put your effort into creating content that will get…Read More
In today’s world of bite-sized social posts, it may be tempting to believe that long-form content is dead. Nothing could be further from the truth, and if you aren’t creating longer content, you are missing a lot of great benefits from your content marketing. Yes, producing 3000-4000 words for a post involves a lot of…Read More
